Digital Marketing

It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts.

With the recent Facebook & Instagram outage that happened last week, I want to remind you why it’s important to diversify the way you interact and communicate with your customers!

Content marketing is an ideal way to connect with your customers and build brand awareness. It lets you tell your story and build tremendous buzz around your services and products. Luckily, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.

Defining your business goals is extremely important for the new year. It’s important to have a clear idea of what you want your business to achieve, and you should make sure you are on track. Tasks like sprucing up your website and updating your social media are all important to helping you get there. We’re sharing a few tips on how to make your business and brand stand out this year.

A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?

There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.