Digital Marketing

Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.

Whether you're looking to increase excitement about your new product, to boost your customer engagement, or to expand your subscriber list giveaways are a great place to start.

Spring is generally seen as a time for a fresh start, so when it comes to marketing, companies should use this season as a time to focus on new ideas and strategies. Every marketing strategy needs a spruce up every so often. One of the first things that comes to mind in the spring is Easter.

As coronavirus cases continue to increase, you may be scrambling to navigate the pandemic -- both personally and professionally. Everything from concerts to conferences are being canceled and even going to the grocery store has become a huge ordeal. When it comes to your business, it’s time to switch gears and think of alternative outlets to keep moving forward. One way to do that is to keep up with your content marketing.

Your business’s digital presence is vital to attracting and converting new leads. If you’re a new business it can be relatively simple to create a quality digital presence. However, if you’ve been around for a while, chances are you need to clean up your digital presence.

As Valentine’s Day approaches, love is in the air! And one of the most rewarding things about running your own business is when clients and customers fall in love with your brand. Take a moment to think about what your clients love most about your products and services.