How to Be a Marketing Boss
October 16th is National Boss’s Day. This is a chance to celebrate either being a boss or having an awesome one. Either way, bosses are definitely something to celebrate. Whether you’re working for a boss or are a boss yourself, here are some great tips on how to market like a boss:
How to Market to Sports Fans
The coronavirus has been throwing the schedules and off-season plans of major sports leagues into disarray, and sports fans around the world are waiting anxiously for their return. With the Summer Olympics canceled, games being played without audiences, and the future of the sports industry hanging in the balance, how can you reach your target audience?
Tips to Market to an Older Audience
Older consumers are frequently excluded from digital marketing strategies due to outdated thinking that they are not regular technology users. If you are trying to market to an older audience, you may be thinking that it’s as simple as clear instructions and large fonts. Like anything, marketing to an older audience takes a specific strategy, so here are our tips to help you reach a senior demographic:
Marketing to Travelers
The travel industry has taken a hit amidst the coronavirus pandemic, but it doesn’t mean that people are uninterested in travel. As the world begins to open back up, it will be important to tailor your marketing content to travelers. Here are our tips to market to travelers after COVID-19
How to Be a Marketing Shark
As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.
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