Tag

Content Strategy

Are You Considering Context?

Kimberly Portuondo
|
November 7, 2017

Are you making references to things with no context for your audience? You should never leave consumers feeling lost or confused. Here's what you should consider for your marketing content.

Pay Attention to Your Written Tone

Kimberly Portuondo
|
June 20, 2017

People read content in their own tone, not your intended tone. Are you making sure your tone is clear?

Content Marketing

Kimberly Portuondo
|
November 8, 2016

Coming up with timely and relevant content for your target audience can be tough. Here's how I do it:

The Right Content for Your Consumer

Kimberly Portuondo
|
November 1, 2016

Certain consumers like videos while others prefer text, so I suggest you do both for your marketing efforts!

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