Content Strategy

People are very visual, and so is online interaction. Your social media profiles and your website should make use of consistent, high-quality images that effectively showcase your products or services. This will help guarantee that your audience is engaging with and absorbing your content. Here are some tips to improve your visual marketing elements.

Emoji have become such a big part of communication. They’ve even gotten their own social media holiday: July 17th, World Emoji Day. Yes, you read correctly, World Emoji Day.

So you, like 60 percent of other consumers, feel positive about a brand after reading custom content on a blog. This inspires you, and you start to work on articles, but don’t necessarily see the leads getting converted or your audience growing. According to top influencer Neil Patel, conversion rates are almost six times higher for those that use content marketing versus those that don’t.

There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.

Are you making references to things with no context for your audience? You should never leave consumers feeling lost or confused. Here's what you should consider for your marketing content.

People read content in their own tone, not your intended tone. Are you making sure your tone is clear?