Building online presence

We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.

As a business owner, you are continually looking to develop your online presence, and having a Google My Business page is crucial to doing just that. Most of the clients we come across either have multiple listings that are confusing their potential customers or don't have a listing at all which is thereby sending customers to competitors. So, I decided to write a blog post about how to create a Google My Business listing, and condition it to make a strong online presence for your business.

One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.

Every company wants its brand to connect with its target audience. What better way to do this than to create a story where your brand is the hero?