Brand Management

In honor of June being Pride Month, we want to talk about how important inclusivity is in your marketing strategy. Did you know that 38% of consumers are more likely to trust brands that do well with showing diversity in their ads? It is important to outline that inclusivity does not simply mean promoting diverse pictures in your feed or sharing educational statistics about the LGBTQ+ community — it means being authentic. The definition of brand authenticity focuses on the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, and motivated by caring and responsibility. Here are our best tips for remaining authentic while promoting inclusivity for your business.

Storytelling can help your brand gain trust and offer credibility to potential customers. Nowadays, being personable while remaining professional is what sets you apart from the rest! Your followers and clients are interested in hearing your story, getting to know your team and your company culture. Here are some of our tips to perfect your storytelling and open up to your followers.

We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.

For the next two weeks, we’ll be hearing from guest blogger and Marketing and Content Specialist Estelle Liotard. Learn more about what branded content is and how it will benefit your brand image.

Gratitude is a key quality to possess in owning any business. It’s important to recognize how far you’ve come, the opportunities you’ve been given, and the people who are standing by your side helping the business move forward.

A client of ours is rebranding an existing restaurant location into something completely different. Because a rebrand is more than just switching names, it can seem overwhelming. While your business goals might remain the same, how you’re accomplishing those goals is rebranded along with your company. For this rebrand, it is a complete 180 from what the current restaurant is to what it is going to become. They’ve installed new decor, an exciting new menu has been created, training has taken place, and updated employee uniforms have been ordered. So that’s it, right? WRONG!