The Most Successful Summer Advertising Hacks Your Competitors Don’t Want You To Know About
Come summertime, everyone is in a better mood, and your audience is no exception. If you’ve been suffering through a dip in sales, then there’s nothing better than warm weather to heat your sales strategy back up again. Here are three tried-and-tested ways to market your business under the summer sun and get people sweating over what you have to offer:
- Planning: What are the major holidays this summer? In other words, what opportunities do you have to sell more online by showing your human side and holiday spirit? Plan and create thoughtful campaigns that build up to certain holidays over the course of several weeks – with your product or service being the ultimate “must-have” this season.
- Contests: Everyone loves to win. While giveaways might seem like a standard marketing technique, there’s a reason they’re so popular – and there’s a reason why they work. You can customize an exciting giveaway to suit your business, your audience, and the season, and while it may seem like a loss to give something away for free, just think of the customers you’ll earn and the sales you’ll make.
- Freebies: You might say we’re crazy for telling you to give away even more free stuff, but trust us – we’ve seen it 1000 times. Companies that give away free stuff are seen differently by their audience. One free drink with a meal – or a free birthday dinner altogether – could (and probably will) lead to a lot more future sales.
How do you plan to spice up your marketing strategy this summer? Share your ideas with our community in the comment box below, and reach out to the KP Kreative team when you’re ready to compile a sizzling-hot summer strategy that puts sales on autopilot.
Related Posts
Our 5 Favorite Holiday-Themed Marketing Efforts
Holiday-themed marketing strategies are firm favorites among consumers for their creativity and the way they get us in the festive mood. Here are some of our favorites.
Holiday Marketing Trends in 2021
As we approach our second post-pandemic holiday season, consumer’s spending habits in 2021 have shifted to be markedly more online-focused. However, as many countries are opening up after high vaccination numbers, buyers are also keen on heading into physical stores again.
Happy Thanksgiving!
As families across the country gather around the table for dishes and ruminations on Thanksgiving Day 2021, we at KP Kreative want to give our acknowledgements to those who make what we do worthwhile. Since our founding seven years ago, we have been fortunate enough to cross paths with numerous people who make our jobs that much more joyful.