Blog

3 Tips to Heat Up Your Summer Marketing Strategy

The Most Successful Summer Advertising Hacks Your Competitors Don’t Want You To Know About

Come summertime, everyone is in a better mood, and your audience is no exception. If you’ve been suffering through a dip in sales, then there’s nothing better than warm weather to heat your sales strategy back up again. Here are three tried-and-tested ways to market your business under the summer sun and get people sweating over what you have to offer:

  1. Planning: What are the major holidays this summer? In other words, what opportunities do you have to sell more online by showing your human side and holiday spirit? Plan and create thoughtful campaigns that build up to certain holidays over the course of several weeks – with your product or service being the ultimate “must-have” this season.
  2. Contests: Everyone loves to win. While giveaways might seem like a standard marketing technique, there’s a reason they’re so popular – and there’s a reason why they work. You can customize an exciting giveaway to suit your business, your audience, and the season, and while it may seem like a loss to give something away for free, just think of the customers you’ll earn and the sales you’ll make.
  3. Freebies: You might say we’re crazy for telling you to give away even more free stuff, but trust us – we’ve seen it 1000 times. Companies that give away free stuff are seen differently by their audience. One free drink with a meal – or a free birthday dinner altogether – could (and probably will) lead to a lot more future sales.

How do you plan to spice up your marketing strategy this summer? Share your ideas with our community in the comment box below, and reach out to the KP Kreative team when you’re ready to compile a sizzling-hot summer strategy that puts sales on autopilot.

Post author
Kimberly Portuondo
May 24, 2022
min read
Category:
Share this article
Explore

Related Posts

Seasonal Marketing

Seasonal Marketing

Seasonal marketing is often overlooked because it seems too obvious.

Kimberly Portuondo
|
October 10, 2017
READ MORE
Seasonal Marketing Tips

Seasonal Marketing Tips

Coming up with relevant marketing content year-round can be tricky if you’re posting as often as you should. This is where seasonal marketing content comes in handy. How can you relate certain holidays to your products/services? Which trending topics are worth chiming in on? There are quick and simple approaches you can take to hit that sweet spike in engagement and boost in sales.

Kevin Portuondo
|
February 14, 2017
READ MORE
Happy Holidays

Happy Holidays

Hope everyone is enjoying time off with their loved ones this holiday season!

Kimberly Portuondo
|
December 20, 2016
READ MORE