The Most Successful Summer Advertising Hacks Your Competitors Don’t Want You To Know About
Come summertime, everyone is in a better mood, and your audience is no exception. If you’ve been suffering through a dip in sales, then there’s nothing better than warm weather to heat your sales strategy back up again. Here are three tried-and-tested ways to market your business under the summer sun and get people sweating over what you have to offer:
- Planning: What are the major holidays this summer? In other words, what opportunities do you have to sell more online by showing your human side and holiday spirit? Plan and create thoughtful campaigns that build up to certain holidays over the course of several weeks – with your product or service being the ultimate “must-have” this season.
- Contests: Everyone loves to win. While giveaways might seem like a standard marketing technique, there’s a reason they’re so popular – and there’s a reason why they work. You can customize an exciting giveaway to suit your business, your audience, and the season, and while it may seem like a loss to give something away for free, just think of the customers you’ll earn and the sales you’ll make.
- Freebies: You might say we’re crazy for telling you to give away even more free stuff, but trust us – we’ve seen it 1000 times. Companies that give away free stuff are seen differently by their audience. One free drink with a meal – or a free birthday dinner altogether – could (and probably will) lead to a lot more future sales.
How do you plan to spice up your marketing strategy this summer? Share your ideas with our community in the comment box below, and reach out to the KP Kreative team when you’re ready to compile a sizzling-hot summer strategy that puts sales on autopilot.
Related Posts
Tips for Your Back to School Strategy
The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy:
Focus on Seasonally Relevant Content
Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Tips to Keep your Business Active During the Summer
Summer is usually a fun time to relax, enjoy the heat and vacation, but for those running their own business it can also mean plenty of work and planning for the rest of the year. With so many distractions and the unavoidable work to keep your business going during the summer, we’re sharing some tips to keep you relaxed and ready for the tasks ahead.