People's perception of your brand is often shaped by how they interact with you on social media. Therefore, rebranding a company can be overwhelming since it can compromise your online reputation. Having just rebranded, Page One Digital wants to share our steps for rebranding on social media!
Steps for Rebranding a Company's Social Media
Define Your Goals
Rebranding your company requires knowledge of what content your audience likes and dislikes. To maximize the rewards of social media, business owners must clearly define their goals and objectives before diving in. Start by researching everything from the new social media handle to the URL. When making a first impression, you only have one shot, and rushing the process will guarantee you make mistakes.
Give Sneak Peeks
Your followers will likely have differing opinions regarding your rebranding. Transparency is crucial regardless of their views of your new vision. Your followers on social media must know that you are planning a rebranding. Sneak peeks can be an excellent way to catch people's attention.
Check Your Handle's Availability
Even though it might seem obvious, website URLs and handles can already be in use or unavailable. Make sure you research before announcing your rebranding (for example, make sure your new handle is not already taken). Is there a way to verify this? Yes, check your new social media handles on social media networks. In case it's taken, try to devise a variation that works.
Create a FAQ Plan
There will always be questions, regardless of how seamless your rollout is. Anticipating your community's needs will help them feel more clear and relaxed about your rebranding on social media. Identify the questions you will most likely receive after launching and provide thoughtful answers to your community. A bonus step for rebranding is ensuring a person is assigned to monitor your social media profiles and respond to questions quickly and clearly.
Address the Changes
Maintaining a social media presence becomes critical in the wake of a company's rebranding. All changes to your social media profiles need to be announced right away. The general rule is to talk about anything different. Explain why you are rebranding and how this will affect your customers and users. Ensure the content is a mix of celebration and explanation surrounding the launch. You can take an extra step and include your former brand identity in your bio to help your users know they're in the right place.
It is easy for rebranding to become a mess if it is not appropriately handled. However, if you do it right, it can lead to a much bigger and better social media presence in the future. Let Page One Digital guide you through the steps for rebranding. Schedule a consultation today!
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