Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
Social Media As A Shopping Platform
In 2020, lockdowns around the world forced marketing trends to be online-focused and caused consumers to move their shopping online. The forecast is that the convenience of online shopping will continue to thrive as a marketing trend in 2022, as more consumers keep shopping online. When planning your marketing and your online offering, be aware that while there is more competition for online shopping in 2022, there is more opportunity too.
Short-Form Video Content
Social media platforms have pivoted toward short-form videos that are between 15 and 30 seconds long. Creating short and sweet videos that are punchy, catchy, and memorable is an important marketing trend for 2022. While the main platform that made short-form video content popular is Tiktok, YouTube Shorts and Instagram Reels perform just as well, and present a prime opportunity for brands to reach a younger audience in 2022.
AI Powered Influencer Marketing
It’s predicted that AI-powered marketing is set to boom in 2022. This means that AI will come alongside marketing strategies that use influencers to assess and analyze viewing vs buying stats, making ROI that much more assured. This is good news if you do use influencer marketing.
We hope you feel more prepared to plan your social media marketing in 2022. Best of luck!
Related Posts
Why You're Not Getting the Facebook Results You Expect and How to Fix It
So, in case you haven't noticed, Facebook is changing up the way they're doing things. Which means you need to change the way you're using Facebook for your business. Here's what you need to know:
How to Utilize Social Media for Your Business: Part 8
Last week I covered some specific information on how to set up your Facebook, Twitter, and Instagram accounts, but I didn't want to leave out Google+ and LinkedIn since they are also pretty commonly used. Here's what you need to know:
How to Utilize Social Media for Your Business: Part 7
Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started. There will be a lot of information in here so I am breaking it into a two-parter. Make sure to stay tuned next week for more!