Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
Social Media As A Shopping Platform
In 2020, lockdowns around the world forced marketing trends to be online-focused and caused consumers to move their shopping online. The forecast is that the convenience of online shopping will continue to thrive as a marketing trend in 2022, as more consumers keep shopping online. When planning your marketing and your online offering, be aware that while there is more competition for online shopping in 2022, there is more opportunity too.
Short-Form Video Content
Social media platforms have pivoted toward short-form videos that are between 15 and 30 seconds long. Creating short and sweet videos that are punchy, catchy, and memorable is an important marketing trend for 2022. While the main platform that made short-form video content popular is Tiktok, YouTube Shorts and Instagram Reels perform just as well, and present a prime opportunity for brands to reach a younger audience in 2022.
AI Powered Influencer Marketing
It’s predicted that AI-powered marketing is set to boom in 2022. This means that AI will come alongside marketing strategies that use influencers to assess and analyze viewing vs buying stats, making ROI that much more assured. This is good news if you do use influencer marketing.
We hope you feel more prepared to plan your social media marketing in 2022. Best of luck!
Related Posts
How to come up with Hashtags for Your Business
With the newest feature to follow Hashtags on Instagram, it is more important than ever to use the best Hashtags for your business. Whether it's a call to action, branded term, phrase, hashtags improve social media engagement.
How to Come Up With Social Media Content
The Internet is loaded with content, and you cannot deny the fact that most content is aimed at selling you something. If you’re trying to do the same you need to stand out. Here are a few ideas to improve your social media content.
Aww, Snap! The Basics to Finding Success on Snapchat
It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.