Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
Social Media As A Shopping Platform
In 2020, lockdowns around the world forced marketing trends to be online-focused and caused consumers to move their shopping online. The forecast is that the convenience of online shopping will continue to thrive as a marketing trend in 2022, as more consumers keep shopping online. When planning your marketing and your online offering, be aware that while there is more competition for online shopping in 2022, there is more opportunity too.
Short-Form Video Content
Social media platforms have pivoted toward short-form videos that are between 15 and 30 seconds long. Creating short and sweet videos that are punchy, catchy, and memorable is an important marketing trend for 2022. While the main platform that made short-form video content popular is Tiktok, YouTube Shorts and Instagram Reels perform just as well, and present a prime opportunity for brands to reach a younger audience in 2022.
AI Powered Influencer Marketing
It’s predicted that AI-powered marketing is set to boom in 2022. This means that AI will come alongside marketing strategies that use influencers to assess and analyze viewing vs buying stats, making ROI that much more assured. This is good news if you do use influencer marketing.
We hope you feel more prepared to plan your social media marketing in 2022. Best of luck!
Related Posts
A Guide to LinkedIn Influence Marketing
Charlie Luck has taken the time to write a guest post specifically for our site. With three decades in sales and experiential marketing that led to his passion for digital marketing, he currently focuses on display and Instagram marketing. Charlie is constantly in search of the next ad or video idea that could go viral and the psychology behind it. Today, he shares his thoughts on LinkedIn marketing.
How to Grow Your Social Media Following
We all know that social media is a great way to promote your business, but are you using your platforms effectively? Each platform has its own benefits and can reach a specific, desired audience. Currently, Instagram has become the all-in-one app including stories, Instagram live, promotions and much more. Instagram has proved to be beneficial at marketing your business, but growing your audience and brand doesn’t happen overnight. It takes time to build your platform from the ground up, but this week’s blog post will help you get started on how to do just that.
3 Tips to Improve Your FB Messenger Bot
Facebook is now offering messenger bots to automate messages being sent from your Facebook page. While this may seem like a pretty straightforward thing to set up, there are a lot of factors to consider to make it seem like people are actually having a conversation with you and not a bot. So here are 3 tips to help you improve your messenger bot.