More often than not clients or potential clients who call me for help have a list of things they know they need to do in terms of social media marketing that they just haven't gotten around to yet. Those lists only continue to grow until you take a step to make things happen. Here's what you need to do to get started!
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3 Common Commenters & How to Respond
Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:
Are You Making Yourself Digitally Available?
Are your potential clients able to reach you on the platforms they prefer to use?
Avoid Industry Jargon
On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.