It is more important than ever for your business to have a robust online presence, and social media is a great way to establish that. So what exactly can a social media manager help you do? Similar to any project, social media requires time, attention to detail, and, most importantly — management. On top of overseeing social platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc., a social media manager creates, publishes, and analyzes content. This all helps you to engage with your online audience while building a strong sense of community online. Now that we understand the basics of a social media manager’s role, let’s explore why social media is essential for growing your business and success over time.
Create Content That Resonates With Your Audience
Brand awareness and loyalty will not happen overnight. Content is single-handedly one of the most critical aspects of your online presence. The more creative the social media content you are making, the more of your company’s personality viewers can see, making your business more relatable and likable to potential customers.
Quick tip: The primary content your business should be focusing on, as of today, is short-form video content. Mobile video consumption has increased nearly 17 times since 2012, making it a must for your social media marketing strategy.
Establish A Strong Brand Voice
Creating engaging content is essential, but without a strong, unified voice to support your brand, your business could be making a big mistake. 86% of consumers say that authenticity is crucial in deciding which brands they trust and support. So how can your brand utilize a consistent voice to create a sense of trustworthiness? First, start with writing a compelling brand story. A brand story is a narrative that encompasses the facts and feelings that you want your company to represent. Next, narrow down how you want to differentiate your brand voice from your brand tone. The brand tone differs from a brand voice by focusing on language that conveys emotion and is dependent on context. Once you have established both a clear brand tone and voice, you can make sure to use it for your content on both social and other channels.
Engage with Your Community
Did you know it can cost up to 5 times more to acquire a new customer than to retain a current one? This means you should never overlook interacting with your existing customers and focus on building brand loyalty. Some ways to do this are: being responsive, sharing positive customer feedback, sharing user-generated content, partnering with appropriate influencers, and re-targeting existing customers.
Measure Your Social Media Success
Understanding metrics is an essential part of being a successful social media manager. If you correctly measure your content’s performance, you can successfully measure ROI, campaign effectiveness, and conversion rates. Also, data can give you significant insights into what’s working and what’s not for your overall marketing goals. You should constantly be testing content and paying attention to what your audience reacts to the best. The data never lies.
Social media managers are crucial to your company’s online success. They represent your brand by humanizing content and prioritizing relationships with your audience. Just a few of the ways they do this is by
- Creating Relatable Content
- Establishing A Brand Voice
- Engaging with Your Community
- Analyzing Data
A unified brand is a credible brand. For help with your brand’s online presence, schedule a free consultation with us.
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