You don't need to be told in 2022 that brands gain value from using social media. Yet one aspect of social media is particularly potent — social media insights. You can acquire social media insights by analyzing your content on the channels you're already using. These insights allow marketers to target audiences better and refine content strategies. Let's look at why insights are important and how to use them.
The Importance of Social Media Insights:
Marketing managers now have access to more platform data than ever before to support content creation and customer outreach efforts on social networks. Community managers can paint a complete picture of customer interactions with their brand by combining content and follower information with engagement stories. By utilizing social media insights, marketers can gain a deeper understanding of their audience at any given time.
Applying Social Media Insights to Your Content Strategy
With insights, marketers can improve content strategies and their target audience for several elements of brand campaigns. Below are a few ways to apply social media insights to your content strategy:
Targeted Ads
Targeted ads aren't very effective if you don't understand who your target audience is. Promoting tailored messages to specific target audiences increases the likelihood that existing or new audiences will engage and see content on social media. For example, Facebook and Twitter encourage advertisers to micro-target particular audiences, only advertising to users who match the brand's profile. Social media insights are vital in determining the target audience for your brand. What content has the most engagement? What are your audience's demographics? By using social media insights, you can target the right people.
Email Marketing
Those days of sending a mass email to all your subscribers are over. Instead, people opting in for brand emails expect relevant content. In today's world, you can closely track consumers' online behavior to find out who they are, what they want, and tailor your message accordingly.
For example, marketers can track products viewed by different customer types and send a specific email to that target audience. Known as "retargeting" or "remarketing," it aims to keep brands in the minds of consumers who have visited a website but left without purchasing.
Targeted Calls-to-Action (CTA)
It is more likely that audiences will respond to the CTA if messages target the right audiences. When the content in your ads is relevant to your target audience, they are more likely to take action (like click, sign up, etc.). Here are some essential questions for marketers to follow when developing CTAs and content strategies:
- How do you want people to respond to your CTA? What will happen when they take action?
- Who is likely to be interested in and responsive to this topic?
- What motivates this target audience? What will it take to get them to listen and act?
Click here to connect with the KP Kreative team for more information or assistance with digital marketing!
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