As 2021 comes to a close, you are surely thinking ahead for the year to come. Marketing strategy development has many components, but content has to be at the top of the list. Without it, how else will you communicate your offers? Once you’ve determined what your message is and how you are going to share it, it’s time to get to planning exactly when the content will be published. Here’s how a social media calendar can help you find success in the year to come.
What is a Social Media Calendar?
Simply put, a social media content calendar is the home for all of your planned posts. It can be organized in an interactive dashboard, spreadsheet, or Google calendar.
Each entry in your marketing calendar should include the date and time the post will go live, the social network and account where the content will be posted, post copy and additional features (such as photos or videos), links and tags that will be included, and any other relevant information such as whether the entry is going to be an Instagram Story or feed post.
Why You Should Use a Content Calendar
If you’re like most business owners or marketers, you’re wearing a lot of hats. Social media requires effort every day, not just when you’re feeling inspired. So why not make things easier on yourself? A little extra effort now will pay off in the long term. Maintaining a content calendar lets you plan ahead, avoid multitasking, and batch your work. Maintaining all of your posts in one place helps you save time by being organized, posting consistently with less effort, making fewer mistakes, and tracking what works and improving upon it as you see results.
A well-organized and thought-out social media content calendar can help define your content themes and posting cadences to meet the needs of your followers on each platform you use. Not only will your work be higher quality and more consistent, but it will be easier to maintain as a central hub for all of your content marketing efforts. For more tips on social media content calendars, just click here or contact us to connect with one of our experts!
Related Posts
Marketing We Love: Our Favorite Social Campaigns and Posts
The most successful brands today are online. More specifically, they’re on social – and they’re rocking the media landscape with killer campaigns that build a buzz, bring people together, and raise global brand awareness. But what are they doing right, and how can you follow suit? Here are 3 of our favorite social media campaigns, and what your brand can learn from them.
Your Ultimate Hashtag Guide
In this digital world, we are all familiar with the hashtag. Whether it is being used in a caption under a post, a slogan for a promotional campaign, or even as a tagline for a brand. Hashtags have been around since their Twitter debut in 2007, as a tool to group tweets based on specific topics. Today, that definition has exploded, and hashtags are now an irreplaceable marketing tool, used universally to increase engagement, reach new audiences, and ultimately, “beat the system” in a digital world hyper-focused on paid advertising.
Halloween Social Media Marketing Tips
Whether you are garishly ghoulish or princess prim and proper, there are fantastic ways to get your brand in the spotlight over the Halloween Holidays.Covid-19 may have put a damper on the season of scary marketing, but you don’t have to shy away under the covers this Halloween. Get your juices flowing with some of the best Halloween campaigns from 2019