Social Media A-Z

Instagram Reels are the latest and one of the most important features to be added to the platform. Allowing users to upload 15-second video clips set to music, Instagram Reels lets creators reach new audiences via stories, the explore feed, and the reels tab on a user’s profile. As we have seen over the past few months, apps such as Pinterest, Snapchat, and even Youtube are adopting a short-form video blueprint (made successful by the globally known app TikTok). So here is everything you need to know to get started growing your brand via Instagram Reels.

The most successful brands today are online. More specifically, they’re on social – and they’re rocking the media landscape with killer campaigns that build a buzz, bring people together, and raise global brand awareness. But what are they doing right, and how can you follow suit? Here are 3 of our favorite social media campaigns, and what your brand can learn from them.

In this digital world, we are all familiar with the hashtag. Whether it is being used in a caption under a post, a slogan for a promotional campaign, or even as a tagline for a brand. Hashtags have been around since their Twitter debut in 2007, as a tool to group tweets based on specific topics. Today, that definition has exploded, and hashtags are now an irreplaceable marketing tool, used universally to increase engagement, reach new audiences, and ultimately, “beat the system” in a digital world hyper-focused on paid advertising.