If you’re still scrambling to come up with a solid marketing strategy for 2022, you aren’t alone. Small business owners wear a lot of hats, and SEO strategist isn’t always top of mind. To help you find success with SEO in the year to come, we’ve put together some small business SEO tips. Here’s the advice you need to know.
Plan Your Content
If you aren’t doing so already, it’s time to start planning and producing content for your website on a regular basis. Blog posts are a great way to keep your website fresh while also showcasing your expertise. They can help with user engagement, driving traffic, converting traffic into leads, and can differentiate you from other businesses.
Select Your Keywords Wisely
When creating content, focus on long-tail keywords. Think about the words users are likely to use when looking for your services or products. Then, incorporate those keywords in your metadata, page copy, and URLs. This strategy can help your business earn more featured snippets that can drive traffic to your website.
Tap Into Emerging Social Trends
As a small business, look for keyword opportunities and content gaps where you can add value by answering specific questions that users have. Focus on optimizing your content around topics and intent-based keywords as search engines continue to refine algorithms to better determine what searchers are really after.
Share Your Customer Stories
Start writing content focused on your daily interactions with customers at any stage, from general inquiries to actual sales. Make these stories part of your website (blog series, anyone?) and share them on social media to drive more people to your brand.
When it comes to your small business SEO strategy, this is just the start! For more tips and advice, be sure to sign up for our weekly digital marketing emails. Looking for something more? Click here to connect with one of our experts and learn more about improving your digital marketing in 2022!
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