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Our Top #3 Tips on Lighting Up Your Digital Presence

We live in a digital world, and whether we like it or not, we need to be social-savvy if we want to stand out to consumers. Without a strong social media presence, growth is impossible. Thankfully, luck is on your side, with over 335 million Twitter users, more than a billion Instagrammers, and a staggering 2.23 billion people on Facebook. Many of them are already searching for your product or service, and here are 3 ways you can start finding them – or at least, help them find you.

1. Post, Post, Post.

Posting quality content on a regular basis is one of the most crucial ways to establish a loyal following and showcase your passion and credibility. Worried about finding time for daily posts? Thankfully, there are plenty of tools at your disposal for scheduling posts, managing your accounts in one place, analyzing how people are reacting to and engaging with posts, and more. A quick Google search will show you everything that’s out there to help you maintain your social presence.

2. Get On-Trend

One trending hashtag at the end of a post could be enough to get you discovered, re-posted, and sent to viral town. Monitor popular trends on social media to see what hashtags are trending, and which ones you should be using too. For example, on Twitter, you can view trending hashtags on the homepage, top left, “Trends for You.”

3. Get Involved

People choose brands that talk to and treat them as equals. They also appreciate fast, personalized responses that show them how much you care. Get involved in your community by liking and replying to comments as quickly as you can, and constantly sharing user-generated content to make them feel special.

Of course, there’s a lot more you can do to improve your digital presence this year, like spending wisely on great visuals and promoting your accounts, but for now, try these three tricks and see if your luck changes this year. We’ll be right here in your corner.

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