Halloween is quickly approaching and if you’re like us, you’re loving all things spooky and scary! One thing you shouldn’t be afraid of this time of year (or any time) is SEO. Here are a few mistakes to avoid along with some tips to help you find success.
SEO Mistakes to Avoid
- Targeting the wrong keywords: Keyword research is essential to digital marketing. Using the wrong keywords can hurt your business rather than bump it, so avoid using keywords that are too generic or irrelevant.
- Keyword stuffing: Keyword stuffing is the practice of overloading a web page or site with keywords in an effort to manipulate the site’s ranking in search results. Whether these keywords appear in a list or group or are entirely out of context, they can harm your site’s ranking.
- Cloaking: Cloaking or other dishonest tactics should be avoided no matter what. Cloaking is a technique where the content visible to the search engine spider is different from the content that the user sees. Cloaking is a violation of Google’s Webmaster Guidelines and will hurt your efforts much more than it will help them.
SEO Tips for Success
- Optimize your site for mobile: Last year, 68.1% of all website visits came from mobile devices, so if your site isn’t already optimized for mobile use, it is high time!
- Speed up your site: Slow-loading sites are a thing of the past. A slow webpage will frustrate users and discourage them from clicking through to other pages or buying your products. If your pages are slow, you won’t win the top spots for organic listing leaving it wide open for your competitors.
- Write for humans, not search engines: Just as you avoid keyword stuffing, avoid writing specifically for search engines. Content marketing should engage users and provide them with valuable content. Search spiders aren’t buying your products or services so keep the people you can best serve in mind.
Still feeling spooked by SEO? Let one of our experts help you today! To get started with a free evaluation, just click here!
Related Posts
.jpeg)
3 Ways to Optimize Photos on Your Website to Boost Your SEO
After reading my blog post on the importance of a blog for your SEO efforts, you probably realize how helpful content can be toward Search Enginge Ranking for your website. But, what you may not realize is that images can also be used to generate traffic.
.jpeg)
How to Use the Google Keyword Planner for your SEO Efforts
In my last blog post, I discussed the importance of blogging as part of the SEO strategy for your website. So your website is finally up and running the way you want it to, but you still aren't seeing the kind of traffic you were hoping for. Unfortunately, this isn't one of those "if you build it they will come kind of moments." You have to give people a reason to land on your website, and to stay on it once they are there. This is where keyword optimization is key.