Selling on Social Media

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.

Do you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit.

You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!