Fall is upon us, and with it comes a ton of important holidays you’ll likely want to market for. As the season changes, so does consumer behavior and so should your marketing strategy. Your seasonal marketing strategy should help people get into the groove of a new season.
Here are five marketing tips for fall you can use to transition with the season:
1. Stay with the Times
Pay attention, adapt, and address common problems people are dealing with. For example, you can tap into ways people can celebrate a socially distanced Thanksgiving. This way, people will see that you’re in this with them.
2. Start Your Marketing Strategy Early
Don’t leave your fall marketing strategy to the last minute. Start building your brand awareness a little earlier by marketing your upcoming fall discounts, promotions, and products a little earlier. When fall does make its appearance, your audience will already know what to expect from your company.
3. Create a Plan B
If this past year has taught us anything, it’s that times can change in a matter of hours. Try to have a marketing and sales plan B in case the country faces another lockdown. While you’re at it, be sure to market this plan B so your audience can have peace of mind knowing they’ll still be able to purchase from you in such an event.
4. Ditch Old Habits & Promote New Sales
Be cognizant of the previous year’s successes and failures, compare these to your current target audience, and set-up a new and improved seasonal marketing strategy accordingly. You can always adapt new trends with older means of communication.
5. Get in on the Craze for Non-Fallers
Not all regions have a “fall transition”. Some areas simply have a direct summer-to-winter shock or a year-long summer which makes fall marketing moot. But that doesn’t mean you can’t leverage the holidays! Use all the major holidays to place yourself in the middle of the festive action.
Fall is colorful, filled with tricks, and highlights the importance of gratitude, so be sure to get an early start on your fall marketing strategy!
Related Posts
A Reminder to Focus on Your Summer Marketing Strategy
Summer tends to be a time when businesses slow down a little, offices clear out a little earlier on Fridays, and every time you send an email; you get a flurry of out-of-office notifications. Summer can lead to some real marketing opportunities for businesses. Especially if you take the time to finesse your strategy well in advance. That said, here are my tips to get you on your way to a strong summer marketing strategy.
The Importance of Showing your Business Some Love
Self-care can help entrepreneurs and their businesses in many ways. Work culture nowadays tends to praise a constant hustle and busy schedule. This can be a toxic way to deal with your workload and allow your attention to stray from what is truly important. How can you be the best version of yourself without slotting some ‘me-time’ into your agenda? We’re sharing a few tips on how self-care can play a huge role in the overall success of your business.
A Holiday Gift? You Deserve It!
The holiday season is a busy time of year for any business owner, but especially for those in retail. It’s also a time meant to be shared with friends, family, and loved ones. We know your time is precious, so let’s get right to the point — we have a present for you!