As a result of the busy holiday season, many businesses overlook seasonal content during the holidays. Make the most of your Christmas social media strategy, drive sales, engagement, and stand out from your competition by following our holiday marketing tips.
Plan and Schedule Your Seasonal Content
You should plan your social media posts ahead of time, just like you do with Christmas dinner or presents. Planning ahead will help you avoid rushing around as we approach the holiday season, creating content and publishing it all at once. Planning what you will post and which social networks are an effective way to stay organized and on track with your holiday marketing plans. There is no need for anything elaborate — a simple content calendar will suffice.
Free up time by scheduling content in advance. You can use Facebook Meta Suite, HootSuite, or Later for this purpose. Schedule a couple of posts each week to keep your social channels active and provide your fans with what they want.
Make Your Profile and Cover Pictures Festive
Create festive profile and cover photos to put your fans in the Christmas mood. For instance, you can add snowflakes, Christmas trees, presents, Santa hats, etc. To ensure customer recognition, ensure the image is still unique to your brand, is visually similar, and does not use stock photography.
Incorporate Trending Holiday Hashtags
Adding seasonal hashtags to your Christmas social media strategy can help you reach new audiences. Make sure the hashtags you choose are ones that your audience would use. Consider using these hashtags: #ChristmasGifts #ShopSmall #ChristmasCountdown #WishList
Promote Engagement On Your Page
Engage your fans over the holidays with these ideas:
- Poll your fans on a festive topic - most social networks have polling functionality. Make it fun, festive, and related to your brand as much as possible.
- Engage with user-generated content by resharing it on your social networks, tagging the user, and including relevant hashtags. It is an excellent way to showcase your brand's advocates to other users.
There are other ideas that you could try. These include going live on Facebook or Instagram to promote your most popular selling items, posting gift guides, and doubling up on email campaigns that include seasonal content.
Be Sure to Share Special Offers And Discounts
Including discounts and offers in your holiday marketing plans can be a very effective way to encourage both in-store and online sales during the Christmas season. However, it would be best to tailor offers for each social network to monitor conversion rates. For example, the discount can be the same, but you can change the discount code—20OFFIG, 20OFFFB, etc.
Prepare a Message for Christmas Day
Incorporating a 'Merry Christmas' post into your seasonal content can help show appreciation for your customers. Schedule these in advance to avoid having to take time on Christmas morning!
We hope this helps you create the perfect Christmas social media strategy! If you need further help, reach out to us for a free consultation! Merry Christmas from KP Kreative!
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