Trends change every year, but after 2020, we’re certainly betting on a new world, big changes, and loads of accelerated trends. As your marketing strategy adjusts and adapts to these trends, your SEO strategy should do the same.
Why? Because if 2020 has taught us anything, it’s that the world can change in a matter of months. That includes what people search for online! Here are some SEO strategies and trends for 2021 you can use to assure that your customers can find you online:
1. Focus on Quality and Quantity SEO Efforts
The higher quality of content, the higher your link will rank in Search results, and the more visitors you’ll score. And remember, don’t think you can get away with writing short articles and pumping them full of keywords! Plan to provide valuable/informational content, and you will get it right.
2. Consider Search Intent
There are two options when you’re considering website traffic; do you want thousands of visitors? Or do you want less traffic, with more “qualified leads”? In this regard, less traffic might offer you more in terms of quality. If you focus your SEO efforts with Search-intent in mind, you’ll find yourself with website visitors who are more likely to convert into customers.
3. Don’t Overlook Local SEO
With constant algorithm updates from Google, you can really tap into local optimization to get more folks to notice you – especially in your local community!
Remember, SEO is the new newspaper. If people search for something and they find interesting headlines from your website, you’re golden! Keep your SEO updated and fresh and you’ll not only have more traffic to your website, but the quality of the visits will increase, too.
Related Posts
3 Tips to Heat Up Your Fall Marketing Strategies
As the temperature drops and your blankets and hot chocolate exit hibernation, many company sales take an icy dip. So, it’s time to get your marketing fires burning with some proven sales strategies for success. From adding a bit of pumpkin spice to your website and marketing campaigns to getting into the spirit of spooky season, here are three fall marketing strategies that will keep you and your customers warm.
Fall Promotion Ideas for Social Media
In the last few years, social media has become an effective tool for businesses to remain at the forefront of their customer's minds. That's why your social media marketing strategy needs a little sprucing up as the seasons change! You can take advantage of fall by updating your social media posts and using them to their full potential. Here are some favorite fall promotion ideas you should include in your social media marketing strategy.
3 Tips to Help Your Holiday Marketing Plans
For most businesses, the holiday period is the busiest time of the year. Your customers have worked hard to be able to afford the wonderful products and services you offer. So, beyond refreshing your landing page and boosting brand awareness, you need to plan properly for the influx of sales around the corner. Here are 3 of the best holiday marketing tips to boost sales.