Google Ads, Remarketing, Email Funnels… Oh My!
It’s important to show your respect for potential clients’ hard-earned money by slowly nurturing them over time, carrying them through a carefully curated funnel that builds TRUST and DESIRE over several weeks…or even months. With that in mind, here are some marketing tips for nurturing long-lasting client relationships:
- Google Ads. Google ads are more than worth their salt. This powerful form of targeted marketing gives businesses a cost-effective way to reach huge audiences of people who are already in “buy” mode, searching for exactly what you have to offer. You can start, stop, pause, or edit your Google ads at any time, consistently targeting your dream audience with tailored ads that speak to the heart of their problem. Learn more about our digital advertising services if you are looking for more personalized assistance with Google campaigns.
- Remarketing. Sometimes, people are interested in your service – but don’t get back to you. Why? Because they’re human – and humans forget things. Remarketing, or retargeting, is a powerful strategy that lets you customize your ad campaigns to be shown exclusively to people who’ve already visited your site. Sometimes, a little reminder is all it takes to nudge people closer to that BUY button.
- Email Funnels. Automated email sequences are an ingenious way to build trust with your audience slowly but surely. But with hundreds of emails landing in inboxes every day, you need to do what it takes to stand out. Consider using more personalized subject lines and pre-headers that don’t capitalize every word; studies show that people are more likely to click on emails that seem personal, not commercial. Show vulnerability, show your human side and show that you’ve got what they’ve been searching for.
So, how do you plan on building your base of loyal clients in 2022 and beyond? Be sure to let us know your ideas in the comment box below, and contact KP Kreative when you’re ready to invest in digital marketing that’s guaranteed to bring you more clients than you can handle.
Related Posts
Using Facebook Ads to Your Advantage
Ah! I've broken my own cardinal rule of blogging regularly and been on a two week hiatus. I won't make excuses for it, but I will make sure that this blog post kicks ass to make up for my radio silence. In my last blog post, I talked about how to improve your Facebook results. I briefly touched on the importance of boosting (advertising) your Facebook posts, but I wanted to get into more detail since this is a question I am asked often.
.jpeg)
How a Marketing Plan Will Benefit Your Business
To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan.
What's in your Marketing toolkit?
Managing your digital marketing efforts can be a bit difficult at times, especially when it comes to social media. There are so many outlets and it's hard to keep track of what your posting to which one. Organization is key to stay on top of your social media marketing.