Google Ads, Remarketing, Email Funnels… Oh My!
It’s important to show your respect for potential clients’ hard-earned money by slowly nurturing them over time, carrying them through a carefully curated funnel that builds TRUST and DESIRE over several weeks…or even months. With that in mind, here are some marketing tips for nurturing long-lasting client relationships:
- Google Ads. Google ads are more than worth their salt. This powerful form of targeted marketing gives businesses a cost-effective way to reach huge audiences of people who are already in “buy” mode, searching for exactly what you have to offer. You can start, stop, pause, or edit your Google ads at any time, consistently targeting your dream audience with tailored ads that speak to the heart of their problem. Learn more about our digital advertising services if you are looking for more personalized assistance with Google campaigns.
- Remarketing. Sometimes, people are interested in your service – but don’t get back to you. Why? Because they’re human – and humans forget things. Remarketing, or retargeting, is a powerful strategy that lets you customize your ad campaigns to be shown exclusively to people who’ve already visited your site. Sometimes, a little reminder is all it takes to nudge people closer to that BUY button.
- Email Funnels. Automated email sequences are an ingenious way to build trust with your audience slowly but surely. But with hundreds of emails landing in inboxes every day, you need to do what it takes to stand out. Consider using more personalized subject lines and pre-headers that don’t capitalize every word; studies show that people are more likely to click on emails that seem personal, not commercial. Show vulnerability, show your human side and show that you’ve got what they’ve been searching for.
So, how do you plan on building your base of loyal clients in 2022 and beyond? Be sure to let us know your ideas in the comment box below, and contact KP Kreative when you’re ready to invest in digital marketing that’s guaranteed to bring you more clients than you can handle.
Related Posts
The Importance of Inclusivity in Marketing
With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.
The Importance of Identifying Your Target Audience
Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.
How to Create a Free Giveaway for Your Marketing
Whether you're looking to increase excitement about your new product, to boost your customer engagement, or to expand your subscriber list giveaways are a great place to start.