With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.
Create a Father's Day Email Marketing Strategy
Email marketing is a smart idea for any marketing campaign. Once you have nailed down what you have to offer to father’s, you can create an email marketing strategy to stay in touch with them all month long.
Use Personalized Ads
Likely every one of your competitors is going to be advertising their Father’s Day Special. It can be hard for your product/service to stand out on its own at a time like this. One great way to kick your Father’s Day marketing up a notch is to use personalization for your ads. The first step is to identify audience demographics and then from there you can create personalized campaigns to different subsets within that audience.
Add Urgency to Your Deals
Most retailers would want to start their Father's Day marketing campaign a few weeks out. Most people wait until the last minute to shop for Father’s Day. So it’s important that you instill a sense of urgency in your ad creative/copy. If applied correctly, consumers will respond to pressure to make a purchase.
Use Social Media
Social media is a cost-effective way to reach your target audience. There are likely several local Facebook groups targeted to fathers. Join those groups and start or take part in the conversations within the group. It’s ok for you to post sales materials in Facebook Groups, but make sure you are also contributing other content as well.
There are several things you can do to market to dads this Father’s Day. Do your best to make the experience valuable, fun, and easy.
Related Posts
Spring Cleaning for Social Media
Just like our homes, our social media profiles can get cluttered (though it’s much harder to spot online). Instead of a mountain of laundry piling up, social media disorganization can easily go unnoticed. Just because it isn’t obvious doesn’t mean it’s not causing problems. An organized approach to your social media marketing gives you higher quality content and more control, leading to stronger connections. Here are our tips.
Projects We Have Loved Working On
Valentine's Day is not just a day about romance. It’s a holiday dedicated to love of any kind. In that spirit, we want to share some of the projects that we LOVED working on.
A Gift For You This Holiday Season
This time of year can be extremely busy from a business standpoint, especially if you are in retail. It’s also meant to be a time spent with family and loved ones. So, I won’t waste too much of your time, and I’ll get right to the point. I have a present for you. That’s right, you!