Blog

Our Tips for Marketing to Dads for Father's Day

With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.

Create a Father's Day Email Marketing Strategy

Email marketing is a smart idea for any marketing campaign. Once you have nailed down what you have to offer to father’s, you can create an email marketing strategy to stay in touch with them all month long.

Use Personalized Ads

Likely every one of your competitors is going to be advertising their Father’s Day Special. It can be hard for your product/service to stand out on its own at a time like this. One great way to kick your Father’s Day marketing up a notch is to use personalization for your ads. The first step is to identify audience demographics and then from there you can create personalized campaigns to different subsets within that audience.

Add Urgency to Your Deals

Most retailers would want to start their Father's Day marketing campaign a few weeks out. Most people wait until the last minute to shop for Father’s Day. So it’s important that you instill a sense of urgency in your ad creative/copy. If applied correctly, consumers will respond to pressure to make a purchase.

Use Social Media

Social media is a cost-effective way to reach your target audience. There are likely several local Facebook groups targeted to fathers. Join those groups and start or take part in the conversations within the group. It’s ok for you to post sales materials in Facebook Groups, but make sure you are also contributing other content as well.

There are several things you can do to market to dads this Father’s Day. Do your best to make the experience valuable, fun, and easy.

Post author
Kimberly Portuondo
June 1, 2021
min read
Category:
Explore

Related Posts

Focus on Seasonally Relevant Content

Focus on Seasonally Relevant Content

Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.

Jaye Chestnut
|
August 18, 2020
READ MORE
Tips to Keep your Business Active During the Summer

Tips to Keep your Business Active During the Summer

Summer is usually a fun time to relax, enjoy the heat and vacation, but for those running their own business it can also mean plenty of work and planning for the rest of the year. With so many distractions and the unavoidable work to keep your business going during the summer, we’re sharing some tips to keep you relaxed and ready for the tasks ahead.

|
July 14, 2020
READ MORE
A Reminder to Focus on Your Summer Marketing Strategy

A Reminder to Focus on Your Summer Marketing Strategy

Summer tends to be a time when businesses slow down a little, offices clear out a little earlier on Fridays, and every time you send an email; you get a flurry of out-of-office notifications. Summer can lead to some real marketing opportunities for businesses. Especially if you take the time to finesse your strategy well in advance. That said, here are my tips to get you on your way to a strong summer marketing strategy.

Kimberly Portuondo
|
April 28, 2020
READ MORE