With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.
Create a Father's Day Email Marketing Strategy
Email marketing is a smart idea for any marketing campaign. Once you have nailed down what you have to offer to father’s, you can create an email marketing strategy to stay in touch with them all month long.
Use Personalized Ads
Likely every one of your competitors is going to be advertising their Father’s Day Special. It can be hard for your product/service to stand out on its own at a time like this. One great way to kick your Father’s Day marketing up a notch is to use personalization for your ads. The first step is to identify audience demographics and then from there you can create personalized campaigns to different subsets within that audience.
Add Urgency to Your Deals
Most retailers would want to start their Father's Day marketing campaign a few weeks out. Most people wait until the last minute to shop for Father’s Day. So it’s important that you instill a sense of urgency in your ad creative/copy. If applied correctly, consumers will respond to pressure to make a purchase.
Use Social Media
Social media is a cost-effective way to reach your target audience. There are likely several local Facebook groups targeted to fathers. Join those groups and start or take part in the conversations within the group. It’s ok for you to post sales materials in Facebook Groups, but make sure you are also contributing other content as well.
There are several things you can do to market to dads this Father’s Day. Do your best to make the experience valuable, fun, and easy.
Related Posts
Creating the Best Fall-Themed Giveaways
Fall is an exciting time of year. Not only is the weather a perfect mix between cool and warm, but you can create awesome fall and Halloween themed giveaways for your customers. With a fool-proof marketing strategy and tools in place, a fall-themed giveaway can help your company achieve its marketing goals.
Frighteningly Fun Marketing Ideas
Halloween is one of my favorite holidays. The ghosts, the goblins, the candy -- what’s not to love? So even though All Hallow’s Eve will be different this year, I can’t help but feel excited. With Halloween just weeks away, there’s no need to wait until October 31st to make the most of spooky season. Check out a few tips to get started with your Halloween marketing.
How to Prep for Fall Marketing Season
Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!