With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.
Create a Father's Day Email Marketing Strategy
Email marketing is a smart idea for any marketing campaign. Once you have nailed down what you have to offer to father’s, you can create an email marketing strategy to stay in touch with them all month long.
Use Personalized Ads
Likely every one of your competitors is going to be advertising their Father’s Day Special. It can be hard for your product/service to stand out on its own at a time like this. One great way to kick your Father’s Day marketing up a notch is to use personalization for your ads. The first step is to identify audience demographics and then from there you can create personalized campaigns to different subsets within that audience.
Add Urgency to Your Deals
Most retailers would want to start their Father's Day marketing campaign a few weeks out. Most people wait until the last minute to shop for Father’s Day. So it’s important that you instill a sense of urgency in your ad creative/copy. If applied correctly, consumers will respond to pressure to make a purchase.
Use Social Media
Social media is a cost-effective way to reach your target audience. There are likely several local Facebook groups targeted to fathers. Join those groups and start or take part in the conversations within the group. It’s ok for you to post sales materials in Facebook Groups, but make sure you are also contributing other content as well.
There are several things you can do to market to dads this Father’s Day. Do your best to make the experience valuable, fun, and easy.
Related Posts
Do You Have a Seasonal Marketing Strategy?
As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.
Adapting Your Marketing Strategies to Summer Trends
Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.
5 Tips on Marketing Strategies for Father's Day
It’s already June, which means you’ll have to adopt marketing strategies for Father’s Day (coming up on June 20th). There’s a common misconception that men without kids have the same likes and interests as men with kids. This is certainly not the case. The fact is, fatherhood changes quite a lot in a man’s life, making the marketing approach for the modern dad a different ballgame altogether.