It’s 2023. What?! I know—I can’t believe it either. Existential panic aside, the good news is that a new year means a new opportunity to win new clients for your business. And that might just mean trying out some fresh SEO strategies. So, without further ado or delay, here are three helpful SEO hacks that you can use to attract new customers to your business in 2023.
3 SEO Hacks to Attract New Customers in 2023
Long-Form Content
We all know that content is king. Offering more long-form content is one of the best SEO strategies you can use to attract new customers to your business. Content length best practices can be confusing, what with the Google algorithm changing faster than fashion trends.
But today, long-form content is a key part of the latest SEO-friendly best practices for content. In fact, a recent Semrush study revealed that posts of 3,000-plus words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of half that length or less.
Translation: It’s time to get writing, folks. If you don’t know where to start with optimizing your content, try my Content SEO course.
Search Intent
Google’s algorithm has improved drastically over the years in terms of helping people find helpful answers in Search results. If you want to show up in Search and attract new customers who are looking for businesses like yours, you need to think like them.
What would someone “Google” to find a business like yours? “Plumber in Atlanta”? “Gardener in Gainesville, Georgia”? “How do I get my computer to stop making funny noises”? Finding popular Search phrases with a clear intent (that you can meet) will help take your SEO to the next level. If you want SEO hacks that will help you learn how people search for things in 2023, Google makes it incredibly quick and easy with the Google Trends tool.
Get Social
Contrary to what some businesses think, SEO strategies go beyond Google alone. Social media sites like Facebook, Twitter, and YouTube are crucial in maximizing your presence in Search results. And why wouldn’t they be? They are among the most visited websites on the planet, after all.
Using new(er) features such as Web Stories can help take your social media campaigns to the next level via SEO. When it comes to learning how to attract new customers and clients, nothing is more important than SEO. Understanding the critical role that social media plays on that front is one of the best SEO hacks to remember as you kick off the new year.
Implement these SEO strategies in 2023 and beyond, and the results might just surprise you (in the best possible way). And don’t forget to let us know how you do in the comments. Need more direct support? We’re all ears. Set up a free consultation!
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