The travel industry has taken a hit amidst the coronavirus pandemic, but it doesn’t mean that people are uninterested in travel. As the world begins to open back up, it will be important to tailor your marketing content to travelers. Here are our tips to market to travelers after COVID-19
Personalize Your Marketing
Travelers are more likely to be open to new experiences. Just like with any target audience, it’s important to create messages that are tailored to travelers.
Consider Virtual Reality Marketing
If your products/services are suited to virtual reality now would be a great time to highlight that. This would allow people to virtually escape their worries in the wake of COVID-19.
Take Advantage of Voice Search
Voice search is another technology that advertisers use to great effect, capitalizing on the success of Google and Amazon smart home platforms and mobile applications. An increasing number of consumers use these apps to book hotels, flights, and transportation using online travel agencies.
Partner with Influencers
Trust is going to be a major component when it comes to reaching travelers. Influencer marketing is a great way to show someone using your products/services. This makes it more tangible for your target audience and also shows that the influencer trusts your business.
To effectively market to travelers, brands should focus on technology, trust, and safety. These three elements will allow you to connect with travelers and enhance their experience with your products/services.
Related Posts
What Do Your Clients Love About Your Brand?
As Valentine’s Day approaches, love is in the air! And one of the most rewarding things about running your own business is when clients and customers fall in love with your brand. Take a moment to think about what your clients love most about your products and services.
Some of Our Favorite Projects of 2019
Over the years we have helped a lot of businesses improve their digital presence. Some projects stand out to us due to their originality. Here’s a look back at some of our favorite projects from 2019.
Don't Cut Corners With Digital Marketing
As is true with most things in life, cutting corners might get you ahead for a short period of time, but it will only cost you in the long run. The same goes for your marketing plan. Questionable marketing practices can land you in a hole that you could spend years digging yourself out of while your competitors win over client after client. It’s critical to invest in meaningful marketing tactics from the start. Here’s what to avoid: