The travel industry has taken a hit amidst the coronavirus pandemic, but it doesn’t mean that people are uninterested in travel. As the world begins to open back up, it will be important to tailor your marketing content to travelers. Here are our tips to market to travelers after COVID-19
Personalize Your Marketing
Travelers are more likely to be open to new experiences. Just like with any target audience, it’s important to create messages that are tailored to travelers.
Consider Virtual Reality Marketing
If your products/services are suited to virtual reality now would be a great time to highlight that. This would allow people to virtually escape their worries in the wake of COVID-19.
Take Advantage of Voice Search
Voice search is another technology that advertisers use to great effect, capitalizing on the success of Google and Amazon smart home platforms and mobile applications. An increasing number of consumers use these apps to book hotels, flights, and transportation using online travel agencies.
Partner with Influencers
Trust is going to be a major component when it comes to reaching travelers. Influencer marketing is a great way to show someone using your products/services. This makes it more tangible for your target audience and also shows that the influencer trusts your business.
To effectively market to travelers, brands should focus on technology, trust, and safety. These three elements will allow you to connect with travelers and enhance their experience with your products/services.
Related Posts
4 Ways to Spring Clean Your Marketing Strategy
The marketing arena never stays the same for long, especially in the digital marketing landscape. There’s always a new strategy at play, new feedback to implement, and more tweaks to be made to your latest video set to hit the socials. The result? You’re likely running around like a mad hatter, trying to keep everything in order and prevent your team from burning out or campaigns from falling apart.
Why Your Marketing Needs User-Generated Content
User-generated content, or UGC, is any internet content that’s created by a person, not a brand. UGC is usually in the form of a review, testimonial, image, or video. For example, it could be a photo of you enjoying a delicious Thai meal that you upload to Instagram with the restaurant tagged. You’ve just provided the restaurant with some great UGC. If you’re neglecting UGC for your business, you’re missing out on a huge opportunity in your marketing strategy.
3 Google Marketing Tools You'll Love
While the fundamentals of marketing always stay the same – striving to win customers' hearts and turn them into loyal referrers – the tools we use to achieve that goal change every year. Following the turbulent economic landscape of 2020, brands and marketers knew they had to up their game to keep up with the evolving marketing landscape. In 2021 our agency turned to the Google Suite to streamline some of our efforts, and we wanted to highlight our top three discoveries of 2021. Have you been using any of these marketing tools?