Older adults and seniors can be a significant target audience for your chiropractic practice, and your marketing efforts can and should reflect this. If you know how to target older customers in your digital marketing efforts, you can give your business a major boost.
Tips for Marketing to Seniors & Older Adults
Facebook Is Your Friend
When marketing to senior adults—or any target market for that matter—a diverse strategy that takes advantage of multiple platforms is a must. But when you’re looking to reach older adults on social media, Facebook is your go-to. Itself a senior compared to upstarts like TikTok and Snapchat, Facebook tends to be the preferred social media platform for seniors in their 60s and older. Regularly posting content to your business’s Facebook page aimed at older adults can help increase your visibility with this important demographic. And you can leverage Meta Business Suite to build ad campaigns targeting custom audiences such as seniors.
Create Specialized Content
If you want to reach seniors and older adults in your marketing, showing that you understand them is a great way to get a leg up. Social media posts and website content that focus on issues more common among seniors can help create interest and, ultimately, drive foot traffic. Resources like Google Trends and Keyword Planner can help you discover which topics might be of interest to an older audience. Or, better yet, take the time to gain insights from your current customers and use these takeaways to craft content that can create connections.
Reflect Your Audience Accurately
The concept of show, don’t tell is important when trying to target older adults and seniors. Authenticity is key—avoid any language that might be viewed as ageist or paints aging in a negative light. Present the value of chiropractic as a means to help your audience thrive and remain active rather than tying it to weakness or frailty. You can strengthen the connection with a senior target audience with clear, direct language and by respectfully depicting an older audience in marketing visuals.
Reach a Variety of Audiences With Expert Marketing
Building a strong, diverse customer base for your chiropractic practice means learning who your audience is and how to reach them. Page One Digital can help you gain valuable insights that allow you to grow your presence on the web and increase business. Contact our team to get started.
.jpg)
Related Posts
3 Marketing Campaign Case Studies from 2022
With most of our time spent sharing advice, we rarely get the opportunity to showcase said advice in action. Today, I’m excited to share three of the marketing campaign case studies I’m most proud of from 2022. These examples demonstrate the importance of a robust SEO marketing strategy and building a website that meets the needs of your customers.
3 Effective Marketing Campaigns We Loved in 2022
People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.
Learn How to Set SMART Marketing Goals
There’s a fine line between being optimistic and being overenthusiastic. If you want to achieve your marketing objectives this year, they need to be realistic. Remember that failing to plan is planning to fail, and studies show that marketers who set goals are far more likely to meet them. So, here’s how to set SMART marketing goals this year, and—better yet—achieve them all!