Can you believe we’re already over twoMar months into 2021? The chaos of last year flew by in the blink of an eye. With time slipping through our fingers, I want to take a few minutes to express my gratitude and appreciation for the women propelling our team forward.
Although March 8th is International Women’s Day, I believe these special ladies should be admired and celebrated every day of the year:
Lauren Kashuk
Positivity and creativity run through this woman’s veins. Lauren has an uncanny ability to find marketing answers even when the questions are vague as heck. She is passionate about making all things flow smoothly for our clients and therefore our business on the whole.
Kayleigh Mertens
Kayleigh’s drive, her optimism, and passion shine through no matter what task she is working on. She’s unafraid to take (thoughtful) risks and do what it takes to help our clients and team achieve their goals. Kayleigh takes ownership of everything she works on and is unyieldingly dedicated to the final product.
Madison Flashenburg
I love Madison for her stories, her love for dogs, and her unmatched content creation brilliance. She’s a critical thinker and problem-solver, and the team wouldn’t be complete without her. She comes to the table with questions as well as a proposed solution. She is extremely easy to collaborate with and makes for a wonderful team-player.
Rylee Pride
This stylish digital media specialist makes our world go round. Her animations. Her graphics. Her videos. She knows how to use the visual medium to bring brands to life. Rylee takes organization to the next level. So on top of her work being beautiful, she also assures that it is thorough and goal-oriented.
Although we also have some very wonderful men on our team, today is about thanking each of the powerhouse ladies for their creative minds, passion, drive, energy, and tenacity. Without you, we would simply be “KP.” Happy International Women’s Day!
Related Posts
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.
The Importance of Inclusivity in Marketing
With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.
The Importance of Identifying Your Target Audience
Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.