Instagram Reels are the latest and one of the most important features to be added to the platform. Allowing users to upload 15-second video clips set to music, Instagram Reels lets creators reach new audiences via stories, the explore feed, and the reels tab on a user’s profile. As we have seen over the past few months, apps such as Pinterest, Snapchat, and even Youtube are adopting a short-form video blueprint (made successful by the globally known app TikTok). So here is everything you need to know to get started growing your brand via Instagram Reels.
Avoid Recycling Content
As a direct competitor with TikTok, it’s not shocking that Instagram favors original content, created directly on the Instagram app. So if you plan on creating a video on TikTok and then saving it and re-sharing it on Instagram reels, you are going to hurt your reach dramatically. TikTok places a small watermark in the corner of your video when you download it, so to avoid this either create your original video on Instagram and then share to TikTok or make original content tailored to each platform individually.
Always Use Vertical Video
The best ratio to use for Instagram Reels is 9:16, or for our video editors out there, 1080 pixels by 1920 pixels. This ratio ensures that the video will be viewed vertically, full-screen, and on mobile. It is also important to keep in mind that the bottom fifth of a Reel is where the video caption is displayed, so avoid putting important visual elements in that area if possible.
Aim for High-Quality Video Content
If we have learned anything over the course of the last few years, it’s that Instagram loves high-quality content. So if your Reels are blurry or low-resolution, there is a very good chance that your video will not perform well. Your followers may still view your video, but it will not be pushed to new audiences via the explore page or Reels tab.
Use Instagram Reels Creative Tools
In order to reach more people with your videos, Instagram suggests creating Reels that are entertaining, fun, or inspiring. Some ways to implement these are by utilizing the creative tools Instagram has to offer such as text, filters, and camera effects. As of right now, TikTok offers a far vaster catalog of creative tools, but Instagram still encourages users to use the few tools they offer. Taking the time with these tools can increase your Reel views and keep users coming back to the app.
Instagram Reels should be viewed as a vital asset to your company’s marketing strategy. To get started you should focus on these main takeaways:
- Avoid recycling content
- Always use vertical video
- Aim for high-quality video content
- Use Instagram Reels Creative Tools
For more customized help with your social media marketing, schedule a free consultation with us.
Related Posts
Halloween Social Media Marketing Tips
Whether you are garishly ghoulish or princess prim and proper, there are fantastic ways to get your brand in the spotlight over the Halloween Holidays.Covid-19 may have put a damper on the season of scary marketing, but you don’t have to shy away under the covers this Halloween. Get your juices flowing with some of the best Halloween campaigns from 2019
Tips to Make Your Social Media Accounts More Inclusive
We’ve long touted the impact that social media can have when it comes to spreading a message. This could be anything from sharing your latest sale to opening up about who your brand is. In celebration of Pride and our commitment to being more inclusive as an agency, we’ve put together some tips to help make your social media channels more inclusive. Along with general inclusivity tactics, you’ll also find tips on LGBTQ+ and racial inclusivity.
Social Media Marketing with Your Pet
If you know KP Kreative, you know Laudy, our Chief Barketing Officer. Not only is Laudy great for keeping things paws-itive, she also helps create unique and engaging content. In honor of National Pet Week, let’s dig in (last corny joke, I promise) to how you can make your pet a part of your marketing strategy.