With Thanksgiving just around the corner, I've been reflecting on how grateful we are for our clients. Our chiropractic marketing results are so effective we've had clients with us for the entire 10 years we've been open! Let's dive into some inspiring chiropractic marketing case studies that showcase real results.

Grateful for Client Success: Inspiring Chiropractic Marketing Case Studies

Case Study 1: How a local chiropractic practice doubled its new patient inquiries and ultimately relocated to a bigger office to accommodate the influx of patient volume

Markson Chiropractic practice faced a common challenge: obtaining steady new patient inquiries online. Their solution? Embracing SEO, social media marketing, and community events. They began services with Page One Digital in 2014, and have been utilizing our support ever since! 

The Approach

From the very beginning, we've been providing SEO services for Markson Chiropractic. Based on local competition and search interest, an ongoing SEO strategy has been the top priority for Markson Chiropractic in order to maintain a healthy digital presence.

Over the years, Markson Chiropractic has also utilized our support to establish a social media strategy that their own staff can manage, as well as a strategy for their staff to identify and book local community events to build brand awareness. 

The Results

Markson Chiropractic was able to double its new patient inquiries and increase its overall patient volume steadily for several years. In early 2022, they relocated to a larger office space to better handle the additional patient volume. Since moving offices, they've been able to bring on an additional chiropractor and add new services into their practice as well. Dr. Markson has been so happy with his results over the years that he has referred us to several clients, including his father's life coaching business and his sister's therapy center, both of whom have also had great results with our marketing efforts.

So far in 2024, the content we've published for them accounts for 71% of their website traffic (clicks) from Google Search. From Jan. 1 to Sept. 15, 2024, we've brought them over 11,000 new website visitors and 180 new patient inquiries (an average of 20 inquiries per month). These results are just from SEO support alone.

I almost don't have words for how grateful I am to Dr. Markson for being such an advocate for our agency. A little more on our marketing results directly from him:

"I don’t know how anyone can run a successful business without Page One Digital. Their up-to-date knowledge of how to reach customers and clients amazes me. They understand what people are looking for and what reaches them best.

When you think you should just make a Facebook post, they will tell you that a Facebook Live video will reach the demographic better. They've done it for my office many times. I always thought social media and the internet was simple. Post a few words, write a blog, etc., etc. But after having the opportunity to work with Page One Digital, I’ve learned it’s not that simple. There are different avenues of social media and the internet that reach different people and work in different ways depending on what your desired end result is. And because of Page One Digital, our office has done nothing but thrive. Thank you!" - Dr. Rick Markson

Case Study 2: A successful marketing strategy that helped a chiropractor grow patient volume enough to bring on an associate doctor

As a chiropractor in a large metropolitan city, Williamsburg Chiropractic faced significant challenges in standing out amongst its competitors. Williamsburg has been a client with us since 2016. Our support has allowed Dr. Jared Hoffman to bring on a full-time associate doctor to handle his increased new patient volume. 

The Approach

First, we revamped their website to create a modern look that resonated with the community. We updated their content to highlight services effectively while emphasizing patient testimonials for credibility.

Next, we focused on defining a digital marketing strategy tailored toward reaching prospective patients via SEO, social media marketing, and digital advertising services.

The Results

Engaging posts on social media have helped Williamsburg Chiropractic build relationships with followers, obtain more video testimonials from patients, and establish trust within the community.

So far in 2024, the SEO content we've published for Williamsburg accounts for 88% of their website traffic (clicks) from Google Search, and traffic from Search accounts for 66% of their overall site traffic. From Jan. 1 to Sept. 15, 2024, our SEO support has brought them over 13,000 new website visitors and 180 new patient inquiries (an average of 20 inquiries per month).

Our digital advertising support averages an additional $4,600 per month return on investment (ROI) and is bringing in 15-20 new patient inquiries per month as well. 

We love seeing marketing results like this for our clients, especially when it can make a difference in the way they operate their practice. I want to give a special shout-out to Jared for always going out of his way to spread the word about Page One Digital. To put it in his own words:

"Page One Digital is great at what they do. They make me feel like I am their favorite client and their attention to detail has really helped to make my business stand out." - Dr. Jared Hoffman

Case Study 3: Using targeted digital ads to increase chiropractor's new patient volume

The last and possibly most inspiring chiropractic case study I want to share is from a client who started with us in February 2020.

Livingston County Chiropractic was referred to us by a client who was blown away by our advertising results. They had both been using the same marketing agency and comparing notes on the results. Our ads were so effective for Wills Chiropractic that he referred Dr. Kim Kidner our way. 

The Approach

Dr. Kim's clinic is located in a rural area. So, we started by doing local research to establish a marketing strategy that would be customized to Kim's desired results and marketplace. We opted to move forward with both SEO and digital advertising support for this chiropractic clinic. 

The Results

Despite the lockdown going into full effect only about a month after we started services for Livingston Chiropractic, we've helped them to have their best year in practice each year since 2020.

Thus far in 2024, the SEO content we've published for Livingston County Chiropractic accounts for 80% of their website traffic (clicks) from Google Search. From Jan. 1 to Sept 15, 2024, our SEO support has brought them over 3,500 new website visitors and over 60 new patient inquiries (avg. of 6 inquiries per month).

Our digital advertising support averages an additional $21,600 per month in additional revenue (after their ad spend and expense for our services are factored out) and is bringing in 7-10 new patient inquiries per month. 

We've just finished launching a new website for this practice and expect them to begin to see even greater results in the months to come. I cannot thank Dr. Kim and Dr. Ashley enough for trusting us to fully support the digital presence for their practice. Hear more directly from Dr. Kim:

"We recently switched to Page One Digital for the digital advertising for our practice. It is by far the best thing we have done for our business. I highly recommend the team." - Dr. Kim Kidner

Lessons Learned From These Chiropractic Marketing Case Studies

These chiropractic marketing case studies highlight the transformative power of strategic marketing efforts. We approached each chiropractic marketing strategy in a customized way and with a willingness to adapt as the results unfolded.

These chiropractic marketing case studies demonstrate that thoughtful and consistent marketing can yield steady results. There are key takeaways worth noting.

1. Embracing digital platforms is essential; they provide opportunities for outreach that traditional methods often miss.
2. Understanding your audience and tailoring your strategy to your marketplace can significantly enhance engagement levels.

Page One Digital's marketing support can help chiropractors increase their new patient volume and practice revenue in a very impactful way.