When it comes to creating content around trending events, April Fool's can be a great way for brands to have fun and improve online engagement. However, creating on-brand pranks that drive business can be challenging. Here are few of our favorite quirky and unusual April Fool’s marketing campaigns to inspire you:
Blue Moon
In 2015, Blue Moon tried to convince their followers that they invented the first beer infused oranges. I mean, how great would that be?
KitKat
In 2018, KitKat announced a new product, edible soap, which provides a revolutionary way to break!
Coca-Cola
In 2018, Coca-Cola jumped on to the brunch-loving, super food-snacking bandwagon with the introduction of three new flavors: avocado, sourdough, and charcoal.
Scope Bacon Mouthwash
In 2013, Scope pulled a week-long April Fool's Day prank. They went all in on the idea, creating a page for the new product and promoting it heavily on Facebook and Twitter.
LEGO Glasses
In 2015, LEGO announced new LEGO Glasses to help you find missing bricks or filter bricks to find the color you need.
Uber
In 2018, Uber used its Uber Eats platform to announce the launch of Anti Aging Ice-cream.
Google Nose
In 2013, Google created a well-produced video to make people sincerely believe they would be able to search for smells using Google Nose. It elevated the level in which brands would have to go in the future to surprise an audience.
Miz Mooz Selfie Shoes
In 2015, Miz Mooz a shoe retailer put out a video advertising selfie shoes. They were promoted as an alternative to the selfie stick, which was banned at some music festivals. It was marketed as easy to use since people can put their smartphones into a docking port on the shoe, lift the leg and tap the sensor with a toe to snap the photo.
Burger King Toothpaste
In 2017, Burger King launched a commercial announcing Whopper flavored toothpaste. The ad claimed that the Whopper is so good that people will do anything to maintain the taste in their mouth. To make it more authentic they said it would be available both in drug stores and Burger King restaurants.
Hopefully these ideas will spark one of your own this April Fool’s! We would love to know what you come up with so let us know in the comments.
Related Posts
The Importance of Showing your Business Some Love
Self-care can help entrepreneurs and their businesses in many ways. Work culture nowadays tends to praise a constant hustle and busy schedule. This can be a toxic way to deal with your workload and allow your attention to stray from what is truly important. How can you be the best version of yourself without slotting some ‘me-time’ into your agenda? We’re sharing a few tips on how self-care can play a huge role in the overall success of your business.
A Holiday Gift? You Deserve It!
The holiday season is a busy time of year for any business owner, but especially for those in retail. It’s also a time meant to be shared with friends, family, and loved ones. We know your time is precious, so let’s get right to the point — we have a present for you!
How to Get Festive This Holiday Marketing Season
Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.