When it comes to creating content around trending events, April Fool's can be a great way for brands to have fun and improve online engagement. However, creating on-brand pranks that drive business can be challenging. Here are few of our favorite quirky and unusual April Fool’s marketing campaigns to inspire you:
Blue Moon
In 2015, Blue Moon tried to convince their followers that they invented the first beer infused oranges. I mean, how great would that be?
KitKat
In 2018, KitKat announced a new product, edible soap, which provides a revolutionary way to break!
Coca-Cola
In 2018, Coca-Cola jumped on to the brunch-loving, super food-snacking bandwagon with the introduction of three new flavors: avocado, sourdough, and charcoal.
Scope Bacon Mouthwash
In 2013, Scope pulled a week-long April Fool's Day prank. They went all in on the idea, creating a page for the new product and promoting it heavily on Facebook and Twitter.
LEGO Glasses
In 2015, LEGO announced new LEGO Glasses to help you find missing bricks or filter bricks to find the color you need.
Uber
In 2018, Uber used its Uber Eats platform to announce the launch of Anti Aging Ice-cream.
Google Nose
In 2013, Google created a well-produced video to make people sincerely believe they would be able to search for smells using Google Nose. It elevated the level in which brands would have to go in the future to surprise an audience.
Miz Mooz Selfie Shoes
In 2015, Miz Mooz a shoe retailer put out a video advertising selfie shoes. They were promoted as an alternative to the selfie stick, which was banned at some music festivals. It was marketed as easy to use since people can put their smartphones into a docking port on the shoe, lift the leg and tap the sensor with a toe to snap the photo.
Burger King Toothpaste
In 2017, Burger King launched a commercial announcing Whopper flavored toothpaste. The ad claimed that the Whopper is so good that people will do anything to maintain the taste in their mouth. To make it more authentic they said it would be available both in drug stores and Burger King restaurants.
Hopefully these ideas will spark one of your own this April Fool’s! We would love to know what you come up with so let us know in the comments.
Related Posts
5 Tips on Marketing Strategies for Father's Day
It’s already June, which means you’ll have to adopt marketing strategies for Father’s Day (coming up on June 20th). There’s a common misconception that men without kids have the same likes and interests as men with kids. This is certainly not the case. The fact is, fatherhood changes quite a lot in a man’s life, making the marketing approach for the modern dad a different ballgame altogether.
Our Tips for Marketing to Dads for Father's Day
With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.
Tapping into the Potential of a Holiday Weekend
What is one of the most-loved activities on any holiday? Shopping! And with that comes an excellent opportunity for you to take a bite out of the marketing apple. This, however, isn’t an invitation to go absolutely bonkers. There are some limitations that can make or break your holiday weekend marketing strategy. So, here are some marketing do’s and don’ts for holiday weekends so you know exactly how to prepare: