Every year, it seems the holidays are being celebrated earlier and earlier, which can put a lot of pressure on business owners and marketers. This time of year , must include a business strategy, social media plan, and what products and/or services you’d like to promote the most. It’s important to prepare your strategy early on, that way you can focus on promoting your business in a more personal way throughout the actual holidays! What do we mean by this? While everyone else is busy promoting their sales and purely focusing on their products and services, business owners often forget to provide that personal touch to their brand this time of year. We’ve included a few tips on how to implement your personality into your social media strategy!
We believe it’s very important to show your personality! If you’ve already solidified your holiday strategy, then spend the extra time doing behind the scenes stories on Instagram.! Show your followers how you get into the holiday spirit. You could do a house tour or an office tour showing your festive decor. Your audience wants to get to know you and this is a perfect way to do that.
Another great strategy is to utilize the quiz feature on Instagram Stories! How well do you think your followers know you? Setting up a short quiz is a fun way for your audience to play along and learn more fun facts about you and your business.
Next, ask your audience for their opinions! You can’t generate sales if you have no idea what’s attracting your audience. Set up polls on Instagram Stories asking what your customers’ favorite products or services are! By comparing two of your products, it gives you the knowledge of which product is their favorite. This will allow you to understand which product to highlight more on your website or social media.
Finally, as much as your audience wants to get to know you, they also like to feel heard and noticed.!! Ask your followers to share their favorite holiday memory of how they’re celebrating the season and have them tag you in their stories so you can share them on your business account.
Oftentimes, business owners neglect Instagram Stories, when in fact, they can be extremely useful to your business! Take advantage of these free tools for your holiday marketing needs and see how they benefit your business this season!
Related Posts
4 Hot Tips to Increase Revenue This Summer
Summer is the season of fun, sun, and sales! With warmer weather approaching, it’s time to turn up the heat with a fresh summer marketing campaign. Here are some summer sales tactics and tips to increase revenue and help your business stay hot all season long.
Try These Summer Social Media Posts
Summer is the perfect time of year to create fun, engaging social media posts that build an emotional connection with your brand. Of course, social media doesn't always have to be funny and for laughs, but designing a content plan that sprinkles it in can be an effective way to attract new followers. Here's how to make a splash with fun summer social media posts. Boost your social media marketing by adding these ideas to your content plan.
Tips for Marketing Your Business to Mothers
With Mother’s Day coming up, you are likely thinking about marketing to moms. Mothers can be a powerful ally for a growing business if you know how to reach them. They're busy, they're selective, and they're not afraid to call out a brand that misses the mark. By marketing to mothers with an emphasis on empathy, storytelling, and authenticity, you can start to see results only a mother could love.