Welcome to the second part of our Facebook advertising series! Today, we’re going to look at the specifications for using images and video in your Facebook ads.
Why Use Images and Video in Facebook Ads?
Simple text ads just won’t attract the attention of your target audience quite the same way as something with a visual element. Using images and video in Facebook advertising significantly increases your chances of conversions. Images and videos are also helpful tools in establishing your brand identity with potential customers, which only helps you grow your business even more.
While having both types of ads can help boost your results, video tends to outperform images in Facebook ads. However, a 2014 Facebook study showed that running multiple image-only ads drove the best results in terms of unique traffic.
Tips for Using Images and Video in Facebook Ads
- Humanize your product: For the best results, don’t simply show your audience your product—show people using and enjoying your product. This forges a stronger and more natural connection, especially when a user’s Facebook Feed is filled with images of people.
- A picture says 1,000 words: Keep text to a minimum when using images in Facebook ads. The image will be what draws the user in, and too much text can discourage interaction, costing you conversions.
- Keep it consistent: Facebook ads are a great way to establish your brand identity, which is a key element of successful digital marketing. Your images and videos should have unifying elements, including color schemes and templates. This will make your ads more recognizable to users.
- Be creative: If you don’t already have an established brand identity, Facebook ads give you room to experiment. Using the Creative Hub, you can customize the style and format of images before you launch your campaign. When it comes to video, you’ll have a variety of formats to try, including creating slideshows from your images, Stories, and in-stream advertisements. Both images and videos can be presented in a more interactive 360 format.
Image Recommendations for Ads in Facebook News Feed
Design Recommendations
File type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: 1080 x 1080 pixels minimum
Text Recommendations
Primary text length: 125 characters
Headline length: 27 characters
Description length: 27 characters
Technical Requirements
Maximum file size: 30MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Video Recommendations for Ads in Facebook News Feed
Design Recommendations
File type: MP4, MOV, or GIF
Ratio: 1:1 for desktop or mobile or 4:5 for mobile
Video settings:
- Square pixels
- Progressive scan
- H.264 compression
- Fixed frame rate
- Stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Captions: Optional, but recommended
Sound: Optional, but recommended
Additional notes: Videos should not contain edit lists or special boxes in file containers
Text Recommendations
Primary text length: 125 characters
Headline length: 27 characters
Description length: 27 characters
Technical Requirements
Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
For more details on designing your ads, visit the Facebook Ads Guide.
Get Ready to Run Your Facebook Ad
Are you ready to get started? Watch for our next post in this series, Setting Up Your Facebook Ads Manager Account. Until then, reach out to us with any questions or to discuss your digital marketing needs.
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