Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!
Bring in The New Season in Style
Regardless of whether you have an online or physical store, make it as festive as can be. Add Fall-inspired web banners or social media content to your platforms, or serve hot cocoa or apple cider at the door, and you can make your clients feel excited about what the new season may bring.
Say Goodbye to Summer with Special Offers
If you still have last season’s stock cluttering up your store, then this is the perfect time to offer incredible discounts and clearance sales. If you offer services instead of products, then you can offer a Summer Discount or special offers to your audience.
Have Fun Fall Contests
What’s your customers’ favorite fall event? Who has the best spiced pumpkin latte recipe? Whose Halloween decorations can scare off the neighborhood kids the fastest? Creating fun and exciting competitions, raffles, or challenges is a great way to involve your community, create awareness about your brand, and improve your small business marketing skills.
Be an Integral Part of Your Community
One of the advantages of small business marketing is the fact that you can truly connect with each and every customer. Make a point of showing up to your local festivals, markets, or gatherings to share your brand with your community. Don’t miss out on the opportunity to gain publicity, build your network of clients, and have fun as a dedicated team.
How are you planning on building your small business marketing skills this Fall? Leave a comment below and share your thoughts, ideas, or even your favorite hot apple cider recipes.
Related Posts
Have the Leaves Changed for Your Marketing Yet?
Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.
Preparing for Holiday Marketing
Last-minute preparation for the holiday season is what keeps many e-commerce marketers up at night. With the holiday season right around the corner, it is essential to plan ahead in order to successfully capture increased traffic during the holiday season. To start, you need to formulate a strategy that is oriented toward results. If you haven’t already begun planning, I suggest you start now. Here’s my advice to prepare your holiday marketing strategy.
Content Batching: How to Save Time This Holiday Season
With the holiday’s right around the corner, it’s important to plan ahead so you don’t get caught up between family celebrations, parties, and all of the seasonal events. Content batching can help save you time and avoid stress over what you’re going to post!