Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!
Bring in The New Season in Style
Regardless of whether you have an online or physical store, make it as festive as can be. Add Fall-inspired web banners or social media content to your platforms, or serve hot cocoa or apple cider at the door, and you can make your clients feel excited about what the new season may bring.
Say Goodbye to Summer with Special Offers
If you still have last season’s stock cluttering up your store, then this is the perfect time to offer incredible discounts and clearance sales. If you offer services instead of products, then you can offer a Summer Discount or special offers to your audience.
Have Fun Fall Contests
What’s your customers’ favorite fall event? Who has the best spiced pumpkin latte recipe? Whose Halloween decorations can scare off the neighborhood kids the fastest? Creating fun and exciting competitions, raffles, or challenges is a great way to involve your community, create awareness about your brand, and improve your small business marketing skills.
Be an Integral Part of Your Community
One of the advantages of small business marketing is the fact that you can truly connect with each and every customer. Make a point of showing up to your local festivals, markets, or gatherings to share your brand with your community. Don’t miss out on the opportunity to gain publicity, build your network of clients, and have fun as a dedicated team.
How are you planning on building your small business marketing skills this Fall? Leave a comment below and share your thoughts, ideas, or even your favorite hot apple cider recipes.
Related Posts
How to Get Festive This Holiday Marketing Season
Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.
Last Minute Holiday Marketing Tips
The hustle and bustle of the holiday season may have you going in a million directions, but don’t let your marketing fall to the wayside. If you’ve been following our holiday marketing tips, you’re well on your way to a successful holiday campaign. If not, we’ve still got you covered! Here are three quick tips to boost social media engagement this holiday season.
How to Use Instagram Stories to Your Advantage this Holiday Season
Every year, it seems the holidays are being celebrated earlier and earlier, which can put a lot of pressure on business owners and marketers. This time of year , must include a business strategy, social media plan, and what products and/or services you’d like to promote the most. It’s important to prepare your strategy early on, that way you can focus on promoting your business in a more personal way throughout the actual holidays! What do we mean by this? While everyone else is busy promoting their sales and purely focusing on their products and services, business owners often forget to provide that personal touch to their brand this time of year. We’ve included a few tips on how to implement your personality into your social media strategy!