Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!
Bring in The New Season in Style
Regardless of whether you have an online or physical store, make it as festive as can be. Add Fall-inspired web banners or social media content to your platforms, or serve hot cocoa or apple cider at the door, and you can make your clients feel excited about what the new season may bring.
Say Goodbye to Summer with Special Offers
If you still have last season’s stock cluttering up your store, then this is the perfect time to offer incredible discounts and clearance sales. If you offer services instead of products, then you can offer a Summer Discount or special offers to your audience.
Have Fun Fall Contests
What’s your customers’ favorite fall event? Who has the best spiced pumpkin latte recipe? Whose Halloween decorations can scare off the neighborhood kids the fastest? Creating fun and exciting competitions, raffles, or challenges is a great way to involve your community, create awareness about your brand, and improve your small business marketing skills.
Be an Integral Part of Your Community
One of the advantages of small business marketing is the fact that you can truly connect with each and every customer. Make a point of showing up to your local festivals, markets, or gatherings to share your brand with your community. Don’t miss out on the opportunity to gain publicity, build your network of clients, and have fun as a dedicated team.
How are you planning on building your small business marketing skills this Fall? Leave a comment below and share your thoughts, ideas, or even your favorite hot apple cider recipes.
Related Posts
Celebrate Mother's Day with Your Marketing
Mother’s Day is just days away and if you haven’t included it in your marketing strategy, there’s still time! Even for businesses not involved in e-commerce, Mother’s Day is a widely celebrated holiday that should be a part of your marketing plan. It’s the perfect holiday to reach the hearts and minds of potential consumers in a world taking an increasingly personalized approach to advertising. Here are our tips to help you get started.
How to Spring Clean Your Marketing Campaigns
With so many campaigns running throughout the year, it’s not uncommon for everything to start to intertwine and make your overall goal a bit hazy. The secret to good digital marketing campaigns is launching with measurable goals in mind so you can stay focused – but how can you bounce back from the information overload?
Revisiting Your SEO Strategy for the New Year
Trends change every year, but after 2020, we’re certainly betting on a new world, big changes, and loads of accelerated trends. As your marketing strategy adjusts and adapts to these trends, your SEO strategy should do the same.