It’s a funny time of year, summer. Families exit hibernation, throw on their swimsuits and flock to their favorite holiday destinations in the masses. The good news is that thousands of travelers are headed to your area this summer – and they’ll be searching for plenty of what you have to offer. So if you want to start marketing to travelers this summer, here’s what you need to know.
1. Push Limited-Time Offers:
Make it clear to travelers that they will ONLY be able to access this offer during the summer period – and they have to be in the country to qualify. Make your marketing campaign for tourists irresistible, and make it clear that they won’t be eligible once back in their home country.
2. Be Relevant:
Are your travelers coming from overseas? Have they escaped a cold winter to enjoy the warmth of the summer sun? Consider this in your marketing strategy and push the topic of summer. Remember that travelers are looking for different experiences with your business than locals are, so take this into account when planning your messaging.
3. Be Genuinely Helpful:
Every tourist has one thing on their mind: How to save money. If you can provide a product or service that they’ll need on their summer holiday – at a drastically reduced price – then push this in your summer marketing campaign for tourists.
Do you have any more ideas for marketing to travelers this summer? Let us know in the comments box below, and give us a shout for more tips and insights!
Related Posts
Top 3 Time-Saving Marketing Tools - Part 1
Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing.
Marketing Tips to Promote Sales
It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts.
Why You Shouldn't Only Rely on Social Media
With the recent Facebook & Instagram outage that happened last week, I want to remind you why it’s important to diversify the way you interact and communicate with your customers!