Creating a marketing strategy targeting seniors might seem like uncharted territory. After all, they’re probably baby boomers who like doing things the “old-fashioned” way - but it seems that’s not always the case…
Ahead of Senior Citizens Day, here are four ways to market to senior citizens:
1. Create Clear Marketing Content
If you’re planning on marketing to seniors, or anyone for that matter, you need to talk the talk. What language do they speak? Simple. No drama, no beating around the bush, just clear and concise language expressing how your product or service will make their lives better – and exactly how to buy it! Make sure you add as much personal flavor as possible so they feel accepted, related to, and cared for.
2. Highlight Relatable Features/Services
You can sell the exact same product to an entirely different demographic, but it’s how you market it that determines who you’re selling it to. For example, if you’re selling a car, you’re not necessarily going to highlight its speed to seniors, but rather its comfort and durability.
3. Focus on an Easy User Experience
Make the sales process as simple, and easy, as possible. Don’t make the purchasing process an intricate funnel where people need to click on weird icons and run a marathon to buy your product. So, if you want them to buy something, make it clear and easy to do so.
4. Don’t Stick to One Channel
As much as the older generation has become more accustomed to the new “digital age”, they still appreciate a little offline marketing as well. Without relying entirely on digital, try to market in catalogs, magazines, etc. in their line of interest as well.
At KP Kreative, we’ve practiced what we’re preaching with a similar marketing strategy to target senior citizens for a client, Senior Market Solutions. They sell medigap insurance, and worked with us to expand their online reach to seniors, make their website senior-friendly, and much more. If you’re looking for more personalized help with your marketing strategy, please reach out.
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