We all know how much more we're capable of when we work as a team, and your marketing strategy should be no exception. If you want to fast-track your road to marketing success in 2022, you need to build a winning crew of team players who all understand their roles and are passionate about their positions. Here are some marketing analogies through the lens of a basketball team to inspire you this year!
Get A Referee: Analytics
Just like a ref, your analytics exist to enforce the rules and keep everyone (and everything) on the same page. So make sure you have someone in charge of analytics who can make sure you're always playing by the rules and assessing penalties (declines or steep inclines in marketing performance) when needed!
Get A Coach: Marketing Strategy
A team is only as strong as each member inside it. With the right coach, everyone will feel empowered and inspired to elevate their performance and give their 110% every day.
Get A Point Guard: Advertising
If you want to win the marketing game, you need to create ads that inspire and, more importantly, convert. Like a tough point guard, your advertising needs to set up court plays, plan to make sure the ball rolls into the right people's hands, and keep the energy high, so people have no choice but to chase that ball with every fiber of their being.
Get a Power Forward: SEO
In today's relentless marketing playing field, you need to play every move you have at your disposal if you want to win. So make sure you power forward with the likes of a strong SEO campaign and even a blogging calendar so that you can play offensively and leave your competitors begging for mercy.
Get a Small Forward: Email Marketing
Email marketing might seem simple, but it's a crucial move to play in the game of marketing. By crafting compelling email campaigns that seem authentic and human – not commercial or spam landing in your customers' inbox – then you're almost guaranteed to slam dunk your way to recognition and more conversions in no time.
Get a Center: Social Media Marketing
Just like the tallest player in a basketball team, your social strategy should be front and center in your marketing campaign. Make sure you do a deep dive into your competition, your audience, and current trends so that you can craft a clever campaign that reels brand advocates in like fans in the stands.
What's up your marketing sleeves this month? Be sure to share your ideas for marketing teamwork in the comments box below, and don't be shy when it comes to letting us know how we can help you elevate your marketing campaign in 2022 and beyond.
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