Blog

Get Lucky! How to Go Viral on Social Media

Looking to get lucky by going viral on social media? We all know that creating viral posts isn't the primary goal of a social media strategy. It can, however, boost brand awareness, increase engagement, and build loyalty. By creating viral content, brands can gain a massive following. And guess what? It's not as hard as you think... Here's how to go viral by crafting a unique social media strategy.

Define Your Target Audience

Going viral on social media begins with understanding your target audience. The interests, hobbies, and behaviors of this group are often similar. Track your brand followers, interactions, and reasons for following you to pinpoint your target audience. Be aware of the external factors affecting them, too.

Timely and Relevant Posting

The audience and purpose of each social platform differ. Once you've defined your target audience, identify which platforms they use most and when they are most engaging. Choosing the right time to post helps your content stand out. Ultimately, you need to know how your target audience behaves to determine the optimal time to post. Feel free to experiment to determine what works best for your publishing cadence.

Connect Emotionally

A brand's community needs to be emotionally engaged, whether through heartfelt appeals or laugh-out-loud moments. First, identify the emotions you want your brand to evoke in your audience. People are compelled to act when you build an emotional connection with them, whether following you on social media or shopping at your store.

Connect With Influencers and Creators

If you're unsure how to go viral, influencers and creators will be indispensable to your social media strategy. They can ultimately be the push that you need to go viral on social media. Using creators and influencers can help you reach more people, increase awareness, and boost your sales.

Keep Up With Current Trends

You can take advantage of viral moments by staying in touch with internet culture and current trends. Keep in mind that you don't need to participate in every trend. Instead, learn what is being said about your brand and industry. Then, whenever you see a viral trend that is relevant to your brand and relates to your community, immediately customize it.

Let KP Kreative Help!

While luck cannot be controlled, you can extend your reach by optimizing your content. Make your social media strategy more effective by employing the best practices listed above. Do you want to optimize your social media strategy? Viral marketing is just the beginning; social media marketing is the key to capturing and engaging your target audience. Contact KP Kreative to learn how we can help!

Post author
Carley Ray
March 14, 2023
min read
Category:
Explore

Related Posts

Breaking Down the 2021 Instagram Algorithm Update

Breaking Down the 2021 Instagram Algorithm Update

Instagram loves to update its algorithm, on a seemingly inconsistent basis and in unpredictable ways. For marketers to continue to reach their target audience, they’ll need to utilize the Instagram algorithm to make sure followers (and potential followers) see their content. Here’s what we know about the most recent Instagram algorithm update.

Kimberly Portuondo
|
February 16, 2021
READ MORE
Your Ultimate Hashtag Guide

Your Ultimate Hashtag Guide

In this digital world, we are all familiar with the hashtag. Whether it is being used in a caption under a post, a slogan for a promotional campaign, or even as a tagline for a brand. Hashtags have been around since their Twitter debut in 2007, as a tool to group tweets based on specific topics. Today, that definition has exploded, and hashtags are now an irreplaceable marketing tool, used universally to increase engagement, reach new audiences, and ultimately, “beat the system” in a digital world hyper-focused on paid advertising.

|
December 15, 2020
READ MORE
Social Media Marketing with Your Pet

Social Media Marketing with Your Pet

If you know KP Kreative, you know Laudy, our Chief Barketing Officer. Not only is Laudy great for keeping things paws-itive, she also helps create unique and engaging content. In honor of National Pet Week, let’s dig in (last corny joke, I promise) to how you can make your pet a part of your marketing strategy.

Madison Flashenburg
|
May 5, 2020
READ MORE