Black Friday is synonymous with being the biggest shopping day of the year. Even though this year’s shopping landscape may look a little different than year’s past due to the current pandemic, it is still a guarantee that shoppers will be flocking to both brick and mortar stores, as well as online sales sites to procure their holiday treasures.
For many of these shoppers, the pandemic has hit their wallets, and they will certainly be more mindful of where they are spending their hard-earned money, therefore, you will want to maximize your Black Friday marketing and social media marketing strategies to see your bottom line go into the black. Here are our best strategies to get the most bang for your Black Friday marketing buck.
THE EARLY BIRD...YOU KNOW
If you want to be at the forefront of the Black Friday marketing pack, you will want to start your Black Friday social media marketing campaigns at least a week early. By offering deep discounts, personalized promotional codes and previewing exclusive Black Friday only deals, you can maximize your sales yield and have a jump on the competition.
SET SIGHTS ON YOUR WEBSITE
Having a fully functional website with no crashes is a vital component to waging an exceptional Black Friday sales campaign. Make sure you get with your system administrator to test your site speed, as well as review traffic patterns from years past to ensure that your customers experience no difficulties when trying to access your site or complete their orders.
OFFER PROMOS AND GIFTS
It is a known fact that there is going to be competition in your market, therefore you must find a Black Friday marketing strategy to make you stand out from the rest. We already mentioned getting an early start, but it is also imperative to utilize pop-ups and surprise gifts to keep potential buyers from leaving your website empty handed. Make sure that it has a time limit to give your customers a sense of urgency that they must purchase now.
PERSONALIZED EMAILS
To extend your marketing reach beyond Black Friday, use the analytic data collected during your Black Friday campaigns to create targeted marketing to reach your customers beyond the big day. This insight can help you make personalized product recommendations and engage customers to improve your odds of getting new or additional purchases.
MANY RETURNS
Especially with the limitations of the pandemic, the more convenient and flexible your return policy is, the better. Making sure to make this information publicized can be the difference between a client buying from you or your competition. You want to encourage your customer base to feel comfortable making an on the spot decision to buy, and a great return policy does just that.
We hope that our Black Friday marketing strategy suggestions help you to elevate your 2020 holiday sales to the next level.
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